Greggs raises price of sausage rolls for second time in year

GREGGS has raised the price of its sausage rolls for the second time this year after the cost of ingredients increased more than expected.

The high street chain said from this week it will be selling its sausage rolls for £1.15 each, compared with £1.05 at the start of the year, and £1.10 in May.

The company said it expects costs to be up by around 9pc this year, as ingredients, packaging and energy prices move higher.

Roisin Currie, chief executive, said: “If we hadn’t needed to move it by five pence, would that have been our choice? Absolutely.”

Prices on some other items have also risen by between 5p and 10p, although Greggs said it had frozen certain products, such as the breakfast meal deal.

“We always watch what our competitors are doing to make sure that if we are moving prices, we still are the value leader in the market,” Ms Currie said.

She added: “We think inflation pressures will continue into next year.”

Greggs said demand remained buoyant, with sales up 15pc over the past three months. Its shares jumped 9.7pc.