Return to cruise ships will boost Saga sales by 50pc



Daily Telegraph


Saga made significant share price gains after saying it expects sales to jump by up to 50pc thanks to a rebound in demand for cruise trips and holidays. The over-50s group said that sales have been boosted by the bounceback in demand for holidays since the lifting of pandemic travel restrictions. Euan Sutherland, the company’s chief executive, said: “This is all part of the wider plan to make Saga the leading superbrand for what we call the ‘experience generation’.” The London-listed group expects revenues to come in between 40pc and 50pc higher compared with last year’s sales of £377.2m. Shares in Saga rose 15.6p yesterday to close at 167.37p.