Return to cruise ships will boost Saga sales by 50pc
Saga made significant share price gains after saying it expects sales to jump by up to 50pc thanks to a rebound in demand for cruise trips and holidays. The over-50s group said that sales have been boosted by the bounceback in demand for holidays since the lifting of pandemic travel restrictions. Euan Sutherland, the company’s chief executive, said: “This is all part of the wider plan to make Saga the leading superbrand for what we call the ‘experience generation’.” The London-listed group expects revenues to come in between 40pc and 50pc higher compared with last year’s sales of £377.2m. Shares in Saga rose 15.6p yesterday to close at 167.37p.